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HP

Brand: 

Project: 

PRINTER CAPABILITY DIRECT MAILER

Description:

The brief was to create a direct mailer to promote the Indigo GEM printer capabilities which will be sent to the print experts in Europe.​This is an unpublished version.

IDEA 1

The idea was to send a multi-layered album of St. Peter's Basilica that showcases the surfaces (recycle paper, acrylic, wood, etc) the printer can print on, and the color accuracy it offers. 

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IDEA 2

The idea here was to send a personalized box of chocolates for PSP prospects, where the package and wrappers are printed on an HP Indigo GEM, using as many features as possible. The wrappers contain personalized messages once opened.
 

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IDEA 3

The idea was to send a personalized bottle with the recipient's name printed on it.
It's accompanied with an invite that communicates – “Know how personalization could help further scale your business. TOGETHER, let's determine the future of printing. 

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